Firebrand Artisan Breads

This page showcases the photography of Firebrand's baking beauty and craftsmanship of their pastries and bread. The focus is on capturing the craftsmanship and quality in every piece. Each photo is carefully crafted to highlight the textures, colors, and intricate details that make each baked good unique. The process begins with creating an ideal setup. I utilized natural lighting and props from the bakery to create warm tones and clean compositions. This, combined with my Canon EOS M50, creates the conditions to highlight the details and emphasize the commitment to high-quality baking.

I was given the creative freedom to manage Firebrand's Instagram, where I used my photography to showcase new items, create engaging advertisements, and announce exciting new releases. Each image was designed to highlight the bakery’s offerings and drive excitement and customer engagement through visually appealing posts. The photos increase 2-3% in consumer sales on items from posting on Instagram.