Power Leins Email Banner
Power Leins is located in Southern California. It is an online industry directory with over 4000 medical doctors. It is a free resource for attorneys looking for doctors such as physical therapists, neurologists, radiologists, and many other specialists.
I had the creative freedom to decorate their email and invite their new members for free coffee and donuts. I created graphics for the banner and footer through Adobe Illustrator. Then I exported them onto Hubspot to put the email together to send out to brand new clients. I felt going the graphic and illustration route would be perfect for this project because I can make it fun and striking. While keeping the background as the company’s color, I chose exciting colors to stand out to the viewers.
This is the banner of the email. This should be the first thing that viewers see when they open the email. The idea is supposed to be eye-catching and I wanted to show a unique illustrator twist. The typography and color used in this stayed within the company’s guidelines.
This is the footer illustration. When scrolling down on a phone or computer, this should be the last thing that viewers will see with the hyperlinks of their social medias attatched below it.
This is a computer screen recording of what the viewers would see upon opening the email. The email was put together on Hubspots and sent out directly from there. The video shows the layout, composition of the banner and text and the hyperlinks working.
This is a phone screen recording of what the viewers would see upon opening the email. The video shows the layout, composition of the banner and text, and the hyperlinks working through the phone.
Sketches along the way…
This wireframe was created for PowerLein’s email aimed towards inviting new clients. The goal is to create an inviting, yet eye-catching email that they wouldn’t skip. I wanted the graphics to stand out, but keep the wireframe and email layout simple enough to scan.
Wireframe of the email.
Sketch ideas for the header.