Caféholic Cafe Menu
Caféholic is a Vietnamese-inspired cafe. I have a passion for coffee and learning about it. This coffee is based on Arabica coffee beans, which offer a unique flavor. The inspiration behind the name is a mashup of the word Café, which means coffee in Vietnamese, and -holic. The idea for the brand comes from my family’s home country. Vietnam’s environment is a tropical jungle. This is my way of bringing Vietnamese culture closer to the people.
Brand Identity
This cafe brand’s orientation focuses on paying respects to Vietnamese culture. Vietnam is known for its coffee and aesthetics. The purpose is to bring knowledge about it.
The monochromic colors of green, abstract, and silhouette graphics highlight Vietnam’s native wildlife. This brand aims to bring innovation to modern art and trendiness to the cafe.
Industry
Cafe food + beverage
Service
Branding
Sketches along the way…
I originally had three different ideas for the menu. They all revolve around Vietnamese sceneries. The ideas for the scenery came from the lush tropical jungle, sandy warm beaches, and as well the magnificent mountains of Vietnam.
I ended up leaning towards the tropical jungle sketch because I felt like this scene resonates with Vietnam’s terrain the best. I want to make the menu as immersive as possible.
Beach sketch.
Tropical jungle sketch.
Mountain sketch.